Antam launches sales of gold minted bar with Hello Kitty design to Japan
Friday, December 22 2017 - 11:12 AM WIB
IDX-listed mining firm PT Aneka Tambang Tbk (Antam) through its Precious Metal Processing and Refinery Business Unit (UBPP LM) officially expands the gold market distribution to Japan through new product innovation of Hello Kitty character (minted-bar Hello Kitty) gold bars.
Antam said in a statement on Friday that a ceremony for the first delivery of the Hello Kitty minted-bar product from Antam to Japan?s MKK Co.Ltd (MKK) was held on December 20 at PT Antam?s UBPP LM office in Pulogadung, East Jakarta.
?Antam through its Precious Metals Processing and Refinery Business Unit continues product innovation initiatives to enhancing the added value of LM gold products,? said Antam Marketing Director Tatang Hendra in the statement.
?The effort is in line with our commitment to strengthen export and domestic market penetration of LM gold products,? he added.
Antam has previously launched gold minted-bar with Batik motifs for the Indonesian domestic market. ?Today?s ceremony marks the successful strategic partnership with our Japanese partner in the sales of Hello Kitty minted-bar to Japanese market.?
Antam said the Hello Kitty minted-bar is the world?s first gold bar with Hello Kitty design. The company said it is confident of the positive potential of the Japanese market for the sales of Hello Kitty minted-bar inline with the growth of gold demand in Japan.
The partnership also signifies the first distribution of Antam?s gold to Japanese market. The Hello Kitty minted-bar will be sold with the weight of 1, 5, 10 and 25 grams. The front design of the minted-bar features Kitty?s face while the rear side uses Antam?s gold standard face.
MKK is the subsidiary of Mirai Kagaku Co.Ltd, the license holder of Sanrio Co.Ltd. MKK opts for Antam?s LM products due to Antam?s status as ASEAN?s only precious metal processing and refinery unit with London Bullion Market Association (LBMA) accreditation. The accreditation ensures the purity and weight of each product as well as the acceptance of sales in the international market.
Editing by Reiner Simanjuntak